RNS this morning Audioboom rated 5th in USA26 Feb 2021 07:21
Audioboom Group PLC Audioboom ranked 5th biggest US podcast publisher
Source: RNS Non-Regulatory
TIDMBOOM
Audioboom Group PLC
26 February 2021
REACH
Audioboom Group plc
("Audioboom" or the "Company")
Audioboom climbs rankings to 5(th) biggest podcast publisher in US
Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce that it is now ranked the fifth largest US podcast publisher according to Triton Digital's January 2021 Podcast Report. Since joining Triton Digital's podcast ranking service in May 2020, Audioboom has been ranked sixth.
Triton Digital rates podcast publishers based on average weekly downloads. Audioboom averaged 10.95 million downloads per week in the US during the latest reporting period, moving up one place to reach the top 5 for the first time.
Audioboom moved ahead of Wondery, which is now sixth in the rankings and was acquired earlier in 2021 by Amazon for over US$300 million.
Since joining Triton Digital's ranker, the Company has added more than 3.9 million weekly downloads - an increase of 55%.
The Triton Digital reports only measure Audioboom's premium tier of podcasts that are monetised through high-value host endorsements. More than 8,000 additional podcast channels are published by Audioboom and are monetised by programmatic advertising or subscription payments.
Audioboom is also the highest ranked international publisher in Triton Digital's Australian podcast report.
Audioboom's CEO, Stuart Last, commented: "Our improved position in the latest Triton Digital report validates the tremendous value that we are building in the business through our content-focused growth strategy. Ranking so highly, amongst an incredible set of peers, is very satisfying".