Online Metrics19 Jul 2022 16:57
Interesting analysis of the online sofa industry re SCS:
SCS ranks 2nd in visibility (up 7% yoy but down 4% against wider market)
SCS ranks 2nd in authority
High visibility and authority is a good combination to have (obviously)
There has been a 26% increase in search volume for SCS. This compares to a 16% decrease for DFS.
SCS ranks 1st for reviews with an average of 4.7 across 340,807 reviews. This compares to DFS in 2nd (average of 4.7 across 202,705 online reviews) and Sofology in 3rd (average of 4.5 across 173,720 reviews).
SCS scores 3rd for brand reach (behind DFS and Sofology), but is not in the top 5 for social scores (related to social media). DFS has 673,000 branch searches per month compared to Sofology (246,000) and SCS (201,000)