RE: Thoughts17 Oct 2025 13:59
We will see what the next 6 months brings. They have been figuring things out and making acquisitions while at a very early stage and while already being a public company. Imagine if they were IPO'ing now - I think, based on the growth on Boop and NC, as well as the base sales level of DD, they would fetch a higher valuation.
If they are able to maintain consistent "operational profitability" H2, with some "absolute profitability", then FY26 we should see "comfortable profitability". IF (big IF) the business optimisation (e.g., stock proposition, basket margin, AOV optimisation, etc) is effective, then this sets the business up to really benefit from operating leverage when topline rises.
Note comparing QoQ on a (somewhat) retailer that still has lots of things to figure out may be harsh, but the YoY picture here is great. The extreme re-focus on profitability then growth should pay off. We have no real idea on the limit for all 3 brands, but especially NC and double-especially Boop. I don't like the use of comparators (e.g., 600+% growth).
Now Boop has moved this is great - they really stand to benefit massively just from THG's brands alone. NC, or the "star of the show"/"jewel in the crown", is clearly a good business because the products they sell tend to retail at premium price points and consumers are "intentional" (i.e., protein content per £ spent) in their purchasing and see great value, with regular repurchasing. I think NC has been constrained stock-wise for a while and it will be interesting to see what happens when it gets a push.
Discount Dragon - which may have a name change one day - is still so small (as a fraction of both national supermarket and national discount market) sales that it has plenty of room to grow, once optimised.
So sticking to FY26 £30m in revenues with a rough £20m, £5m, £5m split. If they do not spend to much on marketing and basket margins are optimised, then I could see them making a suprised "absolute profit" in the low single digit millions. I think they will raise again with institutions if they do this, and it will be for strategic reasons once Martin's had a think about the direction.
I have faith in Martin and Mike for now. I can't find any real flaws in Mike's planned approach. I do think there is reason to be concerned about the balance sheet though, and think this will put investors off... even though I agree that, mainly because of short inventory cycles and (hopefully) low accumulation of dead stock, there is little to actually be worried about. Not sure about the short-term debt (taken prior to the raise), but understand why this is beneficial from a working capital point of view and also how it is secured.
They should have RNS'd the Boop move to Ingenuity. They also claimed they had "big, big announcements" coming up re deals for Boop and possibly NC.