Britain’s beauty industry set to overshadow France21 Aug 2024 05:54
The Times
It’s enough to have chic Parisians smudging their mascara with tears of envy. After dominating the beauty industry for generations, France is finally set to be overtaken by Britain.
Booming sales of skincare products and perfume combined with the success of British brands, such as Typebea and Charlotte Tilbury, mean the UK market is growing at nearly twice the
The British beauty industry is being propped up by a surfeit of big-hitting manufacturers and celebrities including, clockwise from left, Charlotte Tilbury, Victoria Beckham, Caroline Hirons, Rita Ora, Georgia May Jagger and Jourdan Dunn
pace and will eclipse France by the end of next year.
Figures released by Circana, a US market-research firm, show that sales of luxury or “prestige” make-up, fragrance, skincare and hair products in the UK jumped by nearly 11 per cent in the year to June to
reach £1.53 billion. By comparison, the French market, which has long been the pre-eminent and most prestigious in Europe, grew by 6 per cent, taking its value to £1.62 billion, only £90 million bigger than Britain.
Circana says that since 2019
the UK industry has grown at more than twice the pace of France. If this continues, the British market will outstrip the size of the French by the end of 2025. The UK beauty industry is already bigger than those in Germany, Italy and Spain.
Prestige beauty products are those not mass produced, such as shower gel, shampoo and soap, but produced by luxury businesses. This industry has traditionally been dominated by French companies, such as Chanel and Yves Saint Laurent, but is increasingly being challenged by British brands, including those set up by celebrities such as Rita Ora, Georgia May Jagger and Victoria Beckham.
The British Beauty Council says the growth in the UK market is down to innovative suppliers creating new and popular products and the impact of beauty influencers. Millie Kendall, the chief executive of the trade group, said: “British Beauty has
The French market is is increasingly being challenged by British brands, such as Victoria Beckham’s collection
VICTORIA BECKHAM BEAUTY/GETTY IMAGES
always been a hub of creativity, birthing the first ‘celebrity’ hairstylists — including Sam McKnight — and some of the most successful beauty brands of today, Charlotte Tilbury and Pat McGrath.
“Britain has also always been a global leader in sustainable beauty. The industry began pushing environmental
boundaries long before green issues became headline news and other markets are now catching on.”
She added that Britain’s beauty influencers are “astounding”. Influencers such as Lisa Eldridge and Caroline Hirons have built up huge followings by posting about their beauty regimes online and recommending products.
Eldridge has nearly two million followers on Instagram while Hirons has three quarters of a million, and their endorsements can send sales of a product soaring.
Celebrities such as Kate