Forte Energy (ADULT CONTENT) 413 Aug 2016 09:24
Anyway, I digress, but the point I wanted to painstakingly make is that all of the companies above have one thing in common. They use technology to provide services normally provided by traditional financial services businesses such as banks and insurance companies.
Let’s take a look at the technology provided by BOS Global. Well, strictly speaking, I should say “the technology to be provided” when someone actually agrees to pay for the technology.
Its software is Meetingly and Kronologica transforming the way businesses run meetings and organise timesheets.
Meeting notes and timesheets.
That’s it.
What has that got to do with financial services? Nothing. How this was allowed to be described as a Fintech business in the admission document is beyond me as it seems to me that its only purpose was to try to seduce investors who couldn’t be arsed to read a bit more information.
If one wanted to give it a label, it should be HRTech, although that isn’t particularly catchy and sounds like medicine for women of a certain age, so let’s just call it plain-old-boring-tech.
The issue is that these software applications and platforms are not trying to disrupt and exploit the excess margins and inefficiencies of an historic financial services sector where in theory you are knocking on an open door and there is a pot of money to shoot for.
This is just bog standard software that has to be sold face-to-face with an extremely long sales cycle sold in to time-pressed and budget-poor HR executives at global corporations. It is a hugely labour-intensive and time-consuming exercise with no guarantee of success.
Ask yourself - if you were in that senior HR role, would you want to pitch to the CEO that you’ve got a new bit of technology that’s going to cost quite a few quid that will change the way meetings are run forever?
Exactly.
To be fair I did find one positive testimony for Meetingly on its website:
"After 30 years in business, more than 50,000 meetings attended and having tried every known process and tool to prepare, capture and act on meeting outcomes, it became evident that note taking tools, paper based systems and workaround’s had failed me and the 1000’s of people
I have worked with around the world. Now, meetingly has changed all that. With one easy to use online system I have saved 10’s of hours per month, become more productive, communicative and achieved outcomes never before imaginable.”
Sounds good. Which CEO of a huge global corporation is that from?
“My name is Michael Travia, proud co-founder and paying subscriber of meetingly. Join me in the challenge to be the most productive and results driven business person and team member you can be"
Oh, it’s from the founder………..that’s a bit disappointing.
If there’s any of you left, keep selling.