comparisons to Nextvr3 Aug 2018 18:07
Before I start, i think its important to note that I've been invested in this company for about 6 month and do not see myself selling my stake anytime soon. I also work within digital marketing and am comparing these two companies with a view of their current marketing capabilities.
I would like to make some comparisons to illustrate how far ahead Nextvr is compared to Melody right now.
1. Nextvr have over 6,700 ratings at an average of 4 starts on the Oculus store.
Melody have 209 at an average of 3 stars. (However many of the 5* reviews have clearly been left by investors)
2. Nextvr are running a paid marketing campaign, spending over $10k a month on Google ads. Including keywords such as 'VR app' (currently in 1st position on the search engines), which equates to over 30k users a month.
Melody has no paid marketing campaign and relies purely on organic and direct website hits, of which it gets
about 1,000 a month from search engines.
3. NextVR has 32.6k followers on Twitter 11.4k on Instagram and 81k on Facebook.
Melodys numbers are too poor to comment on and they're relying on artists to promote their APP. IMO this is
approach is failing. If you look at the number of likes and reposts the average tweet of one of these influences get
and compare it to a MVR promo, the promo is drastically lower.
4. And finally. NextVR have a fantastic and engaging video that can be watched before users download the app in the oculus store. https://www.oculus.com/experiences/app/858258597574484/
Melody's looks like they've paid someone on fiverr to do it for them.
points 1-4 demonstrate how far behind Melodyvr is - I have seen top 40 Accountants with better marketing campaigns, more followers and engaging posts than what MVR push out. MVR's launch has been extremely poor IMO and those of you who are stating that this a "soft launch" due to number of headsets in the market, i think otherwise. I think this is the best that MVR can do right now and if they don't act quickly, they risk falling very far behind the likes of NextVR, Venues or other experience type APPs. Think about it for a second, you hear about a new revolutionary APP, you download it on your mobile, have a play around and realise that its nothing of the sort, most people will instantly delete it or never look at it again. You don't get a second chance of a first impression and I think that MVR are majorly ruining their first impression right now.