A Week in My Life: Jess Myers, Brand and Marketing Director of Metro Bank16 Mar 2020 15:00
https://www.prolificlondon.co.uk/features/2020/03/week-my-life-jess-myers-brand-and-marketing-director-metro-bank-0
Jess Myers is responsible for developing and driving forward the Metro Bank brand and marketing strategy, alongside its customer communications.
Here, she shares what a week in her working life is all about.
Monday
Preparation for the week ahead in the Myers household starts on a Sunday night when my husband and I compare diaries and work through how we’re going to juggle the week ahead. And this week is going to be big – the out-of-home advertising for Metro Bank’s first ever brand campaign goes live!
My alarm goes off at 5.15am on Monday and I’m up and out straight away. Every morning as I commute into work, I start off listening to BBC Radio 4 Today and scan the papers on my phone. I then look through all the marketing media before settling into a podcast. I’m a huge fan of ‘How I Built This’ from NPR and today have chosen to listen to James Dyson’s story. I’m obsessed with the beauty of the Dyson brand and his incredible story.
I walk past the Holborn out of home advertisement and take a moment to stop and admire it - finally, it all feels real!
It’s 7.30am and I’m at my desk. Monday mornings are important to me as they set me on the right path for the week. With everything that gets thrown at you during the week, I like to stay focused on the key things I want to deliver, so I begin by pulling together five priorities.
This morning I am working with our regional directors on plans to engage our store colleagues in the brand campaign and getting out into the local community with supporting activity, which we call ‘blitzing’.
The rest of the day whizzes by, bringing me quickly to my Monday night bootcamp. By 7.30pm, I’m doing 100 burpees in the mud on Twickenham Green.
Tuesday
Today is the Board meeting, which is my first debut in front of the Metro Bank Board. In fact, it’s the first time I’ve been in front of any Board, so I’m feeling some nervous excitement.
This isn’t until the afternoon, so the morning is spent in an edit suite in Whitechapel making the final changes to the new brand film. It’s one of those moments when you’re full of pride and excitement, and I’m torn between sharing this version with the Board this afternoon or waiting until we have the finished product. I decide to wait.
The Board meeting is a success as everyone loves the new campaign and is engaged with our plans for evolving the Metro Bank brand! I leave feeling proud of the progress the team has made, and excited for the next stage.
Wednesday
I’m no longer hobbling around with muscle pain from my Monday night bootcamp, so the alarm goes off at 5am and I get out of bed for a 35-minute Joe Wicks HIIT session. I love a morning workout – it gives me so much energy for the day ahead.
We kick off every Wednesday with a team huddle. I’m hosting this week, as we’re using the opportunity to show the new brand
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