Sanity Check23 May 2021 10:50
With all that has been going on I thought it time to remind ourselves of the basics. I invested, and continue to invest because I believe this little Company can grow into a very big company. Just looking at CHILL smokes and chews and just looking at the US market, and taking a figure of half that achieved in the beta stores gives a combined 2.5 packs sold each day with $2.50 gross profit per pack gives a gross profit of $228,125,000 when they are in all the 100,000 stores. This does not include online sales, other products or anything for the rest of the world. But even on this low ball number on a 20x multiple (Fevertree is on 72x) you get a $23 share price. It will take a few years and the real outcome will be much much better. Worth the wait imo.