While we waitβ¦.3 May 2016 15:03
Interesting reading some of the stuff coming out along side the FB results.
'Businesses are no longer asking if they should market on mobile, they're asking how'.. 'This is a massive shift that we ….' Sheryl Sandberg COO FB.
Treasure trove of data allows targeted ads to be placed in front of users.
$70B spent on mobile advertising last year. FB 19%, Google 35%. Everyone else the rest.
Are we not 70% core now, which we believe to be mobile, and $80M of new business in this field.
That's from a half built, half tested ramping up bit of kit.
Not making excuses but just a little bit of that market will suffice and will make our £10M enterprise value look rather cheap six months out.