RE: Asos and Boohoo fail to update investors on festive trading19 Jan 2024 10:58
Hexam, to a degree i agree with you about the last half year, hence my comment about pricing strategy. There are a few factors at play i think.
1. They reported at the half year that inflation was 8% and they had actually reduced prices by 1%. So for the core brands , where revenue fell by c10%, that means that volume was largely flat. My belief is that they could have largely passed on the inflation rise without impacting sales. I'd like to see if they are going to flex the pricing strategy
2. Debenhams, although a brilliant opportunity for long term growth, is actually a short term revenue drag. This is because only margin is reported not revenue. I believe this could make the revenue comparator look worse for a few quarters yet as they are obviously investing heavily but only reporting margin which is only a fraction of gmv.
3. The labels. They have largely stopped investing in them, which is the right thing to do but will be a revenue drag, although maybe not as severe going forward as in the first half.
As the move to online continues, i think Boo remains well placed in the medium term, but it certainly isn't without challenges