RE: A few facts not emotions11 Jun 2022 08:59
“sell your shares now you utter prick” - How does this help?
Elrico, with respect, we could talk all day. Investing is heavily driven by bias. I NOW believe the company has failed. You don’t. We wouldn’t get anywhere.
I’ve said many times, you deserve to make a living and good on you for doing what you do. I genuinely hope you make a good one from you commentary.
Im not getting emotional by the way. I’ve been there and done it.
I recommended the buy to friends as the product and model looked fantastic. Still does as a model. But product and execution not so much.
“body of traders does not have a long-term view” - This is a pretty typical response. How long is long? I’d suggest you mean hold until gold? Holding for two years long enough? You either don’t know how AIM works or don’t have an investment strategy yourself.
“Did Mr Ashman or some fat little Man Utd fan tell you to throw the proverbial kitchen sink at SBTX?
Not sure what a Man Utd has to do with anything? Anyway, I’ll answer. Stuart Ashman did persuade me to buy the stock, yes. That’s his job as CEO. I hope he did the same for others. Else we’d be nowhere. Your extreme example of the kitchen sink is a bit far fetched. Not in the slightest - I held 60,000 shares. Maybe a washer from the tap. Stuart persuaded me to buy. Not anyone else.
My strategy is making money through investments. Not trading.
Elrico Observations;
You as well as belgrano were ‘topping up’ through thick and thin.
You pumped the ‘soft launch’ narrative when things were slowing down
You implied we wait for news on Croda that was due last November (I have these milestones in the cal as part of the strategy)
SBTX Observations;
They FORECASTED sales of £1.2m.
Facts;
The launch was hugely unsuccessful
They sales were ‘materially down’ on forecast
The strategy to increase sales is flawed/failing/failed
Croda appears to be shelved
Summary
The above is my unemotional thesis for selling. Just like others have one to hold/buy, I would like to share it with others. I don’t mean any insult or harm. It’s a stock that has to be judged on its on own performance. Not on created by members of a BB.
Im not blaming you for my purchases. But with respect, allow others to be honest. It’s hard in the line of work you do, but I firmly believe some objectivity could increase your credibility in the sector (meant positivity) and build your reader base.