RE: Interesting.20 Dec 2024 09:31
TRENDS POISED TO SHADE 2025’S SKIN HEALTH LANDSCAPE
For 2025, BeautyHealth’s Skintuition report outlines trends positioned to shape the skin health landscape in the year ahead, including:
Medicalisation of Beauty: As consumers demand greater efficacy, they will put added trust in professionals and proven treatments to achieve their desired results.
Rise of the Skintellectual Consumer: Empowered by science, data and skin health experts, consumers are more knowledgeable – and discerning – than ever, led by Gen Z and Millennials who are more willing to try non-surgical aesthetic treatments.
Skinimalism Revival: Consumers are moving away from the obvious augmentation trends of the past in favour of a skin health-first approach, embracing skinimalism to highlight the best version of themselves.
Focus on Beautility: Consumers will curate their routines opting for fewer products and simpler, more efficient steps by incorporating only products and treatments that deliver enhanced results.
Tailored Treatments: Consumers will continue to look for companies and providers to see them as individuals with unique needs, as opposed to offering a one-size-fits-all approach to general skin concerns.
GLA