RE: ITV is the biggest commercial TV channel in the UK9 Oct 2022 19:57
Raydio, having terrestial TV is neither here nor there. The number of people getting TV content through an aerial will decline but hopefully they will not stop viewing ITV, simply how they view it (through a tablet, smartphone, PC, streaming etc). But with added choice comes added competition for viewers attention and that is where content will create the winners & losers.
The problem is that ITV cannot really compete with Disney, Amazon, Netflix, etc. Perhaps they can find a profitable niche as an independent company but I doubt they will ever be a 'big player'. Much more likely to be taken over....especially with £ so weak. I wonder if the Tory government would even blink at the thought of a foreign owner. But the million $ question is when/if there is an approach. Nothing would surprise me, there could be one tomorrow or we could drift along in the hope that ITVX - or whatever supercedes it - actually takes off.
Reminds me of those first world war generals who created seemingly impregnable defensive lines (Maginot) and the dastardly enemy simply bypassed them & came in through the back
door!!