RE: More from frasers8 Dec 2022 22:55
Murmurs, I don't disagree that there is a good positive case to put but investors are not enamoured of UK stocks at the moment and with Asos, they are more focussed on the negatives. I'm a holder and so want to believe the more positive spin but we have to face the facts that the board is unstable, the management decision making, which has left them stuck with massive amounts of excess stock which will probably need even greater write downs than those already taken, and the abysmal returns position, which is completely destroying the margins, together with the dreadful state of the UK economy make for some pretty heavy headwinds. Asos really is in a fight for survival. If, and I think it is an if, Asos gets through the next 6 months or so without any more deterioration in outlook and starts to see some decent margin recovery and there is more confidence in the management, I agree the upsides are potentially huge. It is, though, slightly worrying that the recent changes in the executive bonus structure are all aimed at survival and cost-cutting rather than profit. It is striking how Next have managed to make substantial profits from their online business at a time when Asos is struggling to survive.