RE: Amazon Prime6 Feb 2024 10:45
Verney,
Wouldn't that be up to the individual clients. I take it you have found this on Mediamonks website re Phillips for example
'Longtime Amazon advertiser Philips Domestic Appliances [Versuni] needed to integrate creative optimization with media performance on a large scale. This kind of operation requires deep expertise in machine learning, artificial intelligence, creative production and optimization—a tall order, but no sweat for us. So Philips DA enlisted our help, resulting in the development of an automated tool that identifies key creative elements that drive performance at scale, backed by campaign performance data.'