RE: Looks like we're ready for news13 Jun 2025 09:18
To answer the question, Antiperspirants block sweat pores and stop sweating. This technology turns off the bacteria's ability to produce the compound that smells.
Proctor and Gamble (P&G) are working on a tech that binds to the smell particle and neutralises it. Our technology is better in my opinion. Our technology stops you smelling in the first place.
Following on from my previous post and in the wake of a significant advertising campaign by Unilever I dropped AT a line to which I had the following response that is more than helpful.
AT:
The team at Unilever are in the process of doing on person studies and going through the safety and ethics approval to do that. If this is going on human skin it has to go through rigorous testing. If they wanted to shelve it, they could have just stopped at patent filing. Seems to be like there is some competition with P&G to get this done first. Companies the size of Unilever are just slow moving. Also bare in mind we just started another odour control project with Unilever based on how good the data is from the first one.