RE: 300k14 Dec 2019 21:46
Evening bidsters - talk about this £300k of sales for year ending 31/12/2018 got me thinking so I've been doing some digging on the figures. Here's my take:
Ok so for:
Year ending 31/12/2018 we have £316,906 sales, £240,849 cost of sales (note 93% of sales to one customer only here).
6 month period ending 30/06/2019 we have £26,692 sales, £20,286 cost of sales.
A few interesting things from the above:
The gross profit margin for both periods exactly the same at 24% (good to know).
But this throws an issue for me: Why should there even be a 'cost of sales' figure for an advertising business? With an agency you would not expect cost of sales. Can only lead to 2 conclusions in my view:
1. Bidstack NOT acting as an agent but buying advertising space from the games pub. (say in bulk) and selling on to demand side clients. Bidstack thus taking the financial risk/reward of matching the two sides to generate max profit.
2. Bidstack IS actually an agent between the Demand Side and Supply Side and the accounting not quite done to standard shall we say – and follows that actual sales should have been reported as £76k in 2018 and £6k first half of 2019.
Problem for me here is that a 24% constant gross profit margin points to an agency relationship and to no. 2 as the most likely candidate.
Any thoughts welcome on this but at least I think the margin figure has been extrapolated as many questions have asked on this in the past.