RE ARTICLE9 Feb 2020 14:07
Thanks to a rather large impairment charge during William Hill's 2018 fiscal year, the books look a mess. Impairment was levied against retained earnings, resulting in stockholder equity collapsing, so this stock does not come close to meeting Benjamin Graham's Net-Net Working Capital (NNWC) criteria.
Given that we're looking for growth here, the best method of valuation is to reasonably determine how big the US market can be, and how much of it William Hill can reasonably hold. From there, we'll mark down the retail sector, and factor in growth for online (UK market moving there, and growth throughout mainland Europe).
Assuming a win rate of 6% in the US (slightly below NV average), the US market will be worth ~$8B in 2025 using straight line growth of ~60%. Is 60% a lot? It sure is, but consider that sports is already a massive market, as is betting on sports. Making this legal and accessible is a huge market and will be a game changer. 60% may actually be conservative.
With a 15% market share (the group's stated goal) in 2025, William Hill will have net revenues just north of $1.2B, net of partner fees they'd be closer to $966M, and while it's obviously not static, I converted this back to GBP at a rate of 0.76 so all numbers lined up.
US Net Win $8,053
William Hill US Market Share 15%
William Hill US Revenues $1,207.95
Net of Partner Fees $966.36
To GBP £734.43
Table data in millions.
Turning now to the other segments, Retail will fall this year and is likely to continue to drop over time. I have forecasted a 20% drop in revenues for 2020, 2% each year thereafter and 5% in 2024/2025 (assuming that Online would be customers preference more and more).
For Online, I straight lined growth 10%. Given that Retail in the UK is moving online and the acquisition of Mr Green (expansion into mainland Europe - licenses expected in Germany/Austria in 2020), 10% growth in revenues from this segment seems conservative.