RE: Too much29 Nov 2024 09:25
Aviva "began to approach its target’s shareholders on Thursday, according to people familiar with the move, after Direct Line’s board dismissed Aviva’s £3.3bn takeover proposal as “highly opportunistic” and “substantially” too low.
Aviva’s appeal to investors came after the £13bn insurance giant said on Wednesday that Direct Line, predominantly a provider of motor cover, had declined to engage in a non-binding bid approach first made on November 19.
The shareholder outreach is designed to persuade the Direct Line board to come to the table, according to people familiar with Aviva’s plan.
A combination of Aviva and Direct Line would create an insurance giant with more than a fifth of the motor market and about 15 per cent of the home insurance segment, according to research by MKP Advisors.
Direct Line’s new boss, Adam Winslow, is a former executive at Aviva and the two insurers have large shareholders in common such as Schroders and Redwheel."
Of course, such an increase in business would also increase Aviva's strength as an investor in the global financial markets. That aspect of the deal has to be factored in. Small is not beautiful!