RE: Fruitflow - Covid-192 Aug 2021 16:18
I think you are missing my point there Krusty. Every one of us who put money in the AIM listed shares know that the risk is always present. There are many interpretations of the events of 2009. For sure a poster on here had an enthusiastic following of newbies, and perhaps CB was one of them. The original suggestion, that acquiring EFSA approval would unlock the potential, was a fair one, indeed the word transformational was stated. As with all things EU, the pompous authority claimed wasn't matched by the reality, having the approval did little to influence brands at a time that the largest companies were highly risk averse due to the market crash. We saw the first "know of no reason" RNS after the rapid rise. A market cap of £100m was hard to justify, and anyone who bought at that time wasn't too savvy. However, that warning did little to dent the over heating. So, we then had the infamous sell by the CEO, which did deflate many, and rightly so. Was that deliberate, did advisors decide it was the only way to restore some reality? That's possible IMHO but I've never discussed it with anyone there so it is only my speculation. The company spent raised funds on acquisition, I believe they had the business model that rising revenues from Fruitflow would fund the rapid expansion of the sports nutrition arm. When it became clear that insti investors were willing to fund the SiS business model, it was floated off and that's just what happened. Fruitflow continued to see brands launching products world wide, without very much of the revenue coming the way of the IP holder. We all knew that the Alliance deal was secret, many people left due to lack of transparency, a fair decision, and some remained trying to judge when, and how much, to pay for further holdings. Enter the group of backers who have supported further fund raisings. Some swore that they would not throw more more funds in, their choice. Others took encouragement from the backing of the rich lads, I'm only one. I don't think it's bragging, we all stand or fall on our own choices. I've had losses in other places, mainly resources, but I don't lurk on those boards trying to piddle on other's strawberry patch.
Each to their own choices, but moaning endlessly about them isn't on IMHO