RE: Transfer of business from DSM25 Jun 2022 10:34
Just how long is that piece of string ?
It's an imponderable, but, as the AA will lapse, it may be indicated in future reports how much of the cake PXS received. Or it may not, disclosure would give clues to others tied in with DSM.
Production is outsourced, and production quantities have been ordered for Fruitflow+ before, so no worries in that respect. Logistics outsourcing should be equally straightforward. Sales and marketing to drive up sales, persuading larger brands to come on board is a major challenge. As you say welly, SAMR approval, followed by volume orders from By Health, would provide the basis for global expansion of marketing reach.
What will happen to DSMV in their new, merged, mega company? Another imponderable, but I see no reason for a fire sale, they still retain an important collaboration with the new, standalone, Provexis.