But11 Oct 2013 11:10
Growth at this stage is the most vital part, and to be told recently that we have seen an over budget increase is strong evidence that targets are being met. The product is not price sensitive, and the gross margin is huge, allowing lots of promotion activity whilst still mainating GPM, see the last accounts and it is claer, a 6% improvement in GPM, bigger growth and bigger GPM together make for a lot more gross profit, as DK rightly says, management CHOOSE how much is spent on further growth, and they have stated that they will choose to reinvest revenues to move in to new markets and to increase penetration in to existing ones. If that investment we switched off, profits would soar, but future growth prospects would vanish.
Comparing this to the private SIS is a fallacy, state of the art production comapred to Tim Lawson's mum's litchen indeed, come on, get real.
Growth is growth, it will cost, by companies in retail get valued on a multiple of revenues, therefore more revenues....
Honesty, please do not be dishonest, your intention is very clear and simple, you are better than that.