RE: Booming away22 Aug 2016 10:26
Reasonable points.
I have the impression that sales will be initially direct through a new website. Logistics outsourced would keep set up costs down, although the stock they keep would be a cash cost. That also opens the question of whether the factory is capable of meeting more demand.
Although US cycling team are not world beaters, they are no doubt well known in USA, so a valuable marketing aid to opening that market. I guess the bigger players would be in a position to outbid for the very pinnacle of the sport.
Again, for the likes of team Sky, I'm sure there is a world of cost difference between using their name as an official supplier and actually having their stars actively promote the brand. A case of doing the possible within cash constraints.
Since it floated, the proportion of II's has increased, I think there are very few PI's now. I reckon fund raising will still feature as growth continues, all of which will come from placings. Just my opinion though