RE: Confirmational bias23 Aug 2022 11:03
As I stated before Wibble, Sports Direct was 87% down a few months after it’s flotation. Anyone buying at that level, suffering from chronic “confirmation bias”, made more than 25 times their investment in the space of 7 years. Even those that bought at the previous all time high would have made more than 3 times their money. I could give many more examples, but will leave that one hanging.
The online fashion business and retail business in particular is cyclical. It has never been a steady state industry. The business model has been hit by post pandemic shocks, exacerbated by a war and the shocks that culminate from that. So retailers won’t be doing well for a while, but these issues will recede over time, businesses will stabilise, and growth in sales and profits will return. The SP is falling so the dominant narrative is overly pessimistic … we can all look clever stating that narrative because “look at the SP”. A couple of years ago the narrative was that online was taking over … Next was having a “Kodak moment” according to one analyst. Broken business model going out of business. After the dot com crash Amazon was also a broken business model … until it wasn’t.
If you hold Boo and think that it can’t survive the next couple of years then exit. My own take is that it will get through this period because it has the resources to cope, even though the results won’t be stellar for a while. There are lots of possibilities … war ending, inflation falling, supply chains stabilising … anyone who thinks that this is impossible would best be advised to get a tent, tins of beans, and live in the woods waiting for the Apocalypse. Beware of narratives.