RE: Broker Ratings for Boohoo7 Sep 2023 18:31
Boohoo is a niche retailer, being online only, and the sector is cyclical. That means that it’s performance will fluctuate over time, with much poorer performance when the economy is struggling, and much better performance as the economy improves. That’s normal.
But some “normal” is different for different retailers depending on the unique economic circumstances of the time period in question. Online fashion retailers have been hit harder than most post pandemic … crippling supply chain issues, high inflation, rising interest rates and consumer spend slowdown. As they have also been investing massively on property, distribution centres, and new brands, all of this has had a crushing impact on profitability and cash flows. If it wasn’t for bad luck, they wouldn’t have any luck at all.
So no surprise that they have been targeted by hedge funds, and that the current commentary is decidedly gloomy.
Important to note that cycles eventually turn, and the companies that flourish tend to be the ones that invested through the most difficult of times. If that scenario arises with Boohoo then I would expect to see a huge multibag in the future.