RE: Webinar write-up25 Aug 2023 18:50
"In summary, Mirriad is on the cusp of making significant inroads into a huge addressable market in virtual product placement. It’s taken longer than many had hoped for but integrating a programmatic solution into an advertising market with established ways and players was never going to be easy. The important thing is that after a large amount of effort from many players, there is now a very clear path to scale with programmatic in 2024 and beyond. Advertising brands want this solution and once the first contract with an entertainment major is signed it will hopefully lead to a number taking advantage of this new advertising format to grow their own advertising revenues and generate significant revenues for Mirriad at the same time. This is something a confident management team and their shareholders will both be hoping for."