RE: Martech podcast more just released13 Sep 2023 15:26
Quotes from the Martech the interview as seen on the link 2phev posted
"86% of people exposed to ads don't look at them. However, in-content advertising ensures nearly 100% exposure." - Stephan Beringer
"In-content advertising is delivering, on average, plus 35% incremental performance. And that is without the call to action." - Stephan Beringer
"Traditional product placements lack adaptability. However, dynamic in-content advertising can evolve with changing brand strategies." - Stephan Beringer
If 90% of your budget goes into TV, and 10% goes to in-content, you will reach more people because more people see the content. But secondly, the impact is much stronger." - Stephan Beringer
"If you put $300,000 to $400,000 in a small in-content campaign, you will see an effect. But if you run it in sync with the overall mix, then you will have a greater impact." - Stephan Beringer