RE: Confessions of a location data exec1 Mar 2019 09:48
saratosa
I think it's fair to say Verify is key!
From the Nov 2018 RNS:
Mark Slade, CEO of Location Sciences, commented: "We are delighted to have established our US sales team and to be welcoming Warren on board. His reputation and relationships within the US mobile advertising market are second to none. This only serves to vindicate the appetite for our product in North America where millions of dollars are spent on location-based advertising per day.
I look forward to working with Warren to build the team and our business in the US, the number one market for our product. We have had an amazing reception from brands and agencies for our Verify product in North America, as well as in the UK and Europe, and this hire represents what we hope will be a key pillar to Location Sciences' success."
Warren Zenna commented: "I am extremely excited to take on this critical role as the US media market place continues to demand transparency and integrity within the media buying marketplace. Location Sciences' platform is unique and fills a much-needed demand in the US ecosystem. The hunger for transparency in location targeting has been an ongoing issue for a number of years and, much like viewability and ad fraud, location data verification is the next summit to conquer in the pursuit of media integrity."