Finals week24 May 2015 11:36
Thursday's the day of the results. I'm expecting around breakeven for year ending 2014. The early year acquisitions and organic growth will be moderated by one off centralisation costs and shedding legacy LLP structure so it's achedemic. This is DW's opportunity to really give the price a serious upward inclination. We know the purchases of PPS and Publicasity came too late for 2014 but they kicked in from day one 2015 - THAT is the key to everything. Porta 2015 is unrecognisable from 2014 as it has now achieved critical mass UK. We want solid facts on progress and escalating fee income for the last 5 months. We are getting market share and accolades but we need confirmation that fee income is still rising strongly above our peers. The lack of any negative RNS looks very positive, as does the raft of director buys in last 12 months but the proof is in the outlook (particularly cash flow from jan this year). David needs to convince new IIs and PIs that Porta is escalating rapidly and put meat on the bones of fee incomes across the group. I suspect Newgate Australia will have been the star 2014 with Newgate UK hitting the headlines this year. All IMO, but the Conservative win and increasing business confidence bodes well for increasing PR spend and reputation management projects. 2015/16 should also see us open a new office in Paris with (hopefully) good news from operations in Bejing. We are strongly, if slowly, winning the war on the doubters. When we do, the share price should recover lost ground very quickly given the prospects in the industry. Either way, Porta looks oversold for a growing multinational communications outfit with strong branding.