RE: Hotels reopening 4 July...23 Jun 2020 15:35
I will admit to taking a couple of holidays with Saga, but not a cruise. Not our scene. My wife and I went to Spain and Egypt with them some years ago. We were impressed by Saga’s customer service and attention to detail that gives an air of exclusivity, even if it is a little more expensive than an equivalent package. Their customers seem not to mind paying a little more for a holiday with similar minded people of a certain age group with old-fashioned values. The unique selling point of over 50s is well known. It’s a strategy that gains a loyal customer base, people who travel with Saga, but would not entertain other companies.
Saga’s land-based reps are experienced and empathetic to their customers’ age and requirements, not wet behind the teenagers employed on very low wages like other companies. I believe that many reps stay in the same hotel as their guests and although they may not be available 24/7 their availability and visibility at other times allows them to strike up a rapport with customers.
Saga holidays seem to always include a few or more day trips, a selling point for loyal customers who are wary of buying from the resort. Saga guest often have exclusive use of certain bars or rooms that are set aside for them alone. Hotel staff members are generally tipped better by Saga guests and the staff treat them accordingly. Not everyone’s cup of tea, but many holidaymakers value such exclusivity.
Saga’s customer base has not been spending during the virus. Mostly they are people who have savings and investments who do not give up their holiday lightly. There is a pent up demand for holidays and I just bought a few shares in Saga in anticipation.
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