RE: No posts in 10 hours7 Sep 2023 08:22
IMO This links into what Maria is talking about..
Taken from the RNS in May 2023...
Univision is part of Mirriad's Multicultural Marketplace, a collection of film, television, streaming, digital and music content creators and companies.
As the leading Spanish-language media and content company in the world, Univision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings.
With Mirriad, Univision expects to offer advertisers a solution to reach and engage their customers during premium primetime content on the flagship broadcast network. Additionally, this capability can be extended to Vix (Univision's streaming platform) and be programmatically enabled by Mirriad's new SSAI (Server Side Ad Insertion) capability. This provides a new scalable solution for Univision's digital platforms.
Mirriad and Univision have studied the positive effects of in-content advertising for brands across a variety of KPIs including awareness, affinity, intent, consumption and spend. Notably, in-content advertising to multicultural audiences was shown to increase ad awareness by 31 percentage points and spend by 15 percentage points.
Stephan Beringer, CEO at Mirriad, said: "We are pleased to extend our partnership with Univision, a media powerhouse and a cornerstone of our Multicultural Marketplace. Virtual product placement represents the future of advertising, delivering relevant in-content advertising experiences in near-real time and at scale. With Univision, those benefits give brands new ways to reach key audiences while increasing media spend on diverse content."
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