Member Info for 2phevs

Listen to the senior PepsiCo guy mentioning his special relationship with Mirriad at 20.10 of the podcast no wonder Maria liked it

Defo defo one of the global brands that took Mirriad to Microsoft

They're defo 1 of the brands that took Mirriad to Microsoft

https://www.linkedin.com/posts/abhishekjadon_the-current-podcast-pepsicos-shyam-venugopal-activity-7098126777654415361-efof?utm_source=share&utm_medium=member_android

Wassap did you listen in to the webinars?

This guy is the new Chairman global advertising & partnerships

https://www.linkedin.com/posts/andy-plesser_no-more-mr-interim-mark-marshall-named-activity-7102693711410552832-gLHg?utm_source=share&utm_medium=member_android

NBCUniversal looking good for 1st tier1 hopefully

Probably another reason why the global brands took Mirriad to Microsoft huge part of the consumer market in the US

Love this very unique

Mirriad’s In-Content Multicultural Marketplace creates new inventory within Black, Hispanic, Asian American and Pacific Islander (AAPI), and LGBTQIA+ owned and led media. This breakthrough solution empowers our diverse partner community with an incremental revenue stream, and gives brands and agencies unique access to invest at scale in minority-owned, operated, or targeted media (and transact directly through these partners).

https://blog.mirriad.com/leveraging-culture-and-context-to-reach-latino-consumers

This is the line Bladderman

Majority of US Tier 1 supply partners active, in negotiation or in testing phase

Active means agreed just need integration into their systems as was talked about in the webinars

Here you go selector

https://www.mirriadplc.com/download_file/force/156/266

Got all my shares now GLA

If anybody is contemplating whether to add here just read the slides carefully again VE3 is here tested "activate now live in weeks" and final T&C's been agreed with a tier1 US broadcaster and negotiating with another

1st announcement and you'll be locked out IMO GLA again

Another 567968@1.76 & 147496@1.7475 had to do it in 2 lots otherwise NT

Haha AGBR luckily got a very close family member who's a Chartered Accountant I'll take that advice when it happens GL

Made decision (with the pull back that should cover my below bid) just pressed the final NT trades on other positions hopefully have final buys to report soon

Sounds good luv anything under that placing is a gift horse IMO

Just took another 252387@1.78 luv

Yep casperd any buying price below 1.8 today will make me press the NT trade on one of my other positions to hoover up some more

Very impartial well researched guy Ross is casperd

Probably a few traders that speculative punt at 1.3 and sold without reading the presentation or listening to the webinars their loss our gain

I've just sent the guy this

Hi Ross seen your article in the Yorkshire Times regarding programmatic advertising, I'm not sure your aware but there is a UK HQ company that does VPP this way about to sign a US Tier 1 client to do what your article explains the company is Mirriad plc they recently divulged presentation explaining this technology is available on their website under investor section

If only their readers knew about Mirriad existing casperd being right there right now the only company globally that can suit that article way ahead of anyone else with the global brands who love Mirriad demanding their tradingdesk/marketplace system is implemented

Love it casperd

The rise of the programmatic ad deal

Unsurprisingly, it is difficult to sell a future market to advertisers when the future you are selling seems more uncertain than ever with the possibility of the entire paradigm shifting in the span of a week, let alone a year. However, there is one recent and massive change to this year’s upfront (and for the wider world of advertising too) that is here to stay and that is the rise and dominance of the programmatic ad deal.

What is programmatic ad buying? Essentially, it is the use of automated technology to buy ad space at scale. Instead of choosing media space manually, ads are served algorithmically to the right user at the right time across their digital devices in a process called Real-time bidding (RTB). This is happening with billions of devices at speeds beyond comprehension and can be measured in real time.

For far too long programmatic ad buying was an afterthought of the event but now is an integral part of the discussion. This was signalled by Netflix presenting at the Upfronts for the first time ever. It comes at an apt moment for streaming as last year, also for the first time, overall streaming viewership overtook cable viewership.