Member Info for 2phevs

this a few months ago

siva natarajan, head of new product initiatives & business development at amagi

though service providers like pea**** provide plenty of ad innovation in their on-demand content, there is little to be found in linear channels from fast services. mostly, 15, 30, and 60-second video ad units rule the medium. mr. natarajan thinks there needs to be more innovation in linear channel ads. he suggested virtual product placement (vpp), where a product can be digitally inserted into a scene in a show or movie. the approach is something amagi is well equipped to support after its integration with mirriad ai, which specializes in vpp

Part 1 in content ad streaming part 2 Vpp keeps mentioning Pepsi... and cereals

Part 1 amazing podcast listening to part 2 now

Milliseconds buying by programmatic

12 mins in absolutely slam dunk

Soft drink filmed in film forever no chance to change for new design whereas Mirriad dynamic systems can put new products or diet free insertion in place

In content advertising gone mad hamode

Https://martechpod.com/episode/in-content-advertising-in-streaming-stephan-beringer-mirriad/

Parob I think this paragraph from a news release today from Harmonic is relevant too

Going to get accused of ramping but the "AD INSERTIONS AND MONETIZATION" wording in this paragraph sounds very exciting

Harmonic is now an integrated streaming ecosystem partner with Google Ad Manager. This prestigious partnership enables Harmonic’s VOS®360 Ad SaaS to foster a more open ecosystem for server-side ad insertion (SSAI), allowing publishers to seamlessly optimize ad delivery, fill rates and demand to significantly increase revenue. Integration between Harmonic’s SSAI solution and Google Ad Manager allows for scalable access to Google Ad Manager’s monetization suite, including flexible demand types, formats, AI-driven insights and ad quality controls, resulting in a higher quality advertising and viewing experience.

And the guy who was in the Harmonic RNS from a few months ago is involved with this news

Gil Rudge from Harmonic

I messaged SB on his Martech interview post to release some info regarding the Harmonic showcase of Mirriad this weekend at IBC2023 like Kebula posted hope he let's rip with something for us I'll let you know if I get a reply Aklee

Sorry missed the link again

https://www.linkedin.com/in/alexandrepaugam

Thanks luvboo

This is the guy in the podcast from Harmonic very senior Director

Forgot the link I'm that excited

https://www.linkedin.com/posts/henry-j-b66090131_ibc2023-neuco-harmonic-ugcPost-7107633295198179328-nMtD?utm_source=share&utm_medium=member_android

I've got my shares so here you go listen in to the Mirriad bit WOW

This is the reply I got from a senior executive at Harmonic this morning

Stephane Cloirec replied to your comment

“Hi xxxxx, Indeed, this one will be part of the innovations around content monetization we will be showcasing at IBC. Come see for yourself”

MONETIZATION mentioned here and in the Harmonic Google press release

This is all factual hope you can take advantage LTH's

Going to get accused of ramping but the "AD INSERTIONS" wording in this paragraph sounds very exciting

Harmonic is now an integrated streaming ecosystem partner with Google Ad Manager. This prestigious partnership enables Harmonic’s VOS®360 Ad SaaS to foster a more open ecosystem for server-side ad insertion (SSAI), allowing publishers to seamlessly optimize ad delivery, fill rates and demand to significantly increase revenue. Integration between Harmonic’s SSAI solution and Google Ad Manager allows for scalable access to Google Ad Manager’s monetization suite, including flexible demand types, formats, AI-driven insights and ad quality controls, resulting in a higher quality advertising and viewing experience.

And the guy who was in the Harmonic RNS from a few months ago is involved with this news

Gil Rudge from Harmonic

This is the same show and company showcasing "around content monetization" Mirriads system this weekend at IBC2023

Great news for Mirriads recent partnership with Harmonic

https://www-harmonicinc-com.cdn.ampproject.org/c/s/www.harmonicinc.com/press-releases/harmonic-enables-best-of-breed-ad-tech-with-google-and-equativ/?hs_amp=true

Nice moderating Aklee

Stephane Cloirec is the Harmonic guy Aklee sorry just having a spat with luv looking good today hope it is sticky hands but not really bothered if it is the in and out gang from ADVFN

Pray tell us oh wise luv when you've bought back all the shares you sold