Member Info for 2phevs

From SpringServe (just announced deal with yahoo and tradedesk) website...

Server-side ad stitching and dynamic ad insertion

Easily integrate SpringServe with any number of our stitching and dynamic ad insertion partner platforms.

Mirriad IS a SpringServe ad insertion partner

Here's the website page

https://springserve.com/springserve-joins-the-amazon-publisher-services-streaming-tv-ad-server-certification-program/

Here's the SpringServe (A Magnite subsidiary) deal with Yahoo and Tradedesk

https://magnite.smh.re/0CZ

No wonder Mirriad executives liking this announcement their product is now available for some big companies

Another interesting figure on Hispanic spending

https://www.linkedin.com/posts/pttow-_hispanicheritagemonth-activity-7108605814155710464-O87W?utm_source=share&utm_medium=member_android

And Mark Melvin now mmmm this Magnite trade desk yahoo announcement must be important never seen so many Mirriad executives jump on an another companies announcement

David Dorans now liked the same article

Asked David about any feedback from Harmonic regarding the showcasing of Mirriad at IBC2023 mentioned I'd seen a picture with Mirriad linking to Harmonics VOS360 and dynamically inserting two Pepsi adverts on a bridge hopefully get a reply

Overstated this a bit perhaps not everyday

Messaged Mark about some more information activity from himself and Vince Amalfi no longer works for Mirriad he was only there a few months and from his linkedin activity didn't do much there

Mirriad CEO SB liked the Magnite Yahoo (Verizon) Tradedesk linkedin article...

Not seen that since I've been back here

Started with Mark Melvin on LinkedIn will be on all their cases every day

Would imagine Mirriad non exec board member JoAnna Foyle ex trade desk helped with smooth running with them

https://www.linkedin.com/in/joannafoyleny

Totally unaware of Yahoo Backstage launch June 23 coincidence?

https://www.yahooinc.com/press/yahoo-advertising-to-launch-yahoo-backstage-enabling-a-direct-path-to-premium-publisher-inventory

Mirriad partnered with Magnite recently especially the Springserve platform waiting for confirmation from Magnite they're showcasing Mirriad at Dmexco2023 on now

As part of these market dynamics, Magnite is now offering integrations via our video ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo Backstage, giving both DSPs and platform clients seamless access.

Now more than ever, publishers need sophisticated technology that works for them. Magnite’s new offering will allow publishers to access demand that is available through these DSP products, while still being able to leverage the premium features available through our exchange, all in one place. DSPs will be able to have differentiated access points into publishers while publishers can maintain business rules and interoperability with all the other demand systems needed to execute.

Features like advanced deal management, advanced competition and optimizations, curated marketplaces and traffic shaping will continue to be accessed through Magnite Streaming, and spend can seamlessly move to the Streaming connection to access these features

Just published

https://www.magnite.com/blog/simplifying-the-programmatic-pipeline-magnite-introduces-new-ctv-dsp-integrations-with-the-trade-desk-and-yahoo/

Interesting fact

https://www.linkedin.com/posts/sarahsquiers_hispanicheritagemonth-hispanicmarketing-activity-7110293893815926784-TtI-?utm_source=share&utm_medium=member_android

Here's the actual article go Maria

https://adage.com/article/creativity/maria-teresa-hernandez-mirriads-multicultural-virtual-product-placement-marketplace/2516581

Her efforts respect and contacts (you should look through the likes on the post) must be worth multi millions alone

https://www.linkedin.com/posts/mthernandez_maria-teresa-hernandez-on-mirriads-multicultural-activity-7110360519949045760-Sjyu?utm_source=share&utm_medium=member_android

Https://www.linkedin.com/posts/mirriad_hispanicheritagemonth2023-hispanicmarketing-activity-7110281500188717056-aywJ?utm_source=share&utm_medium=member_android

Oh well will someone post a summary please

Anybody in yet I'm trying but to no avail

HMMMM wonder which Tier1's would walk away from PepsiCo Microsoft and best in IBC2023 Harmonic...

No wonder Mirriad were so confident on August's webinars their presentation is now backed up with facts wish I could ask questions at tomorrows hack to the future linkedin event

Fookin knew it Microsoft PepsiCo Labs and Harmonic

The screen shows...

Cyclist looking back at bridge = Create new inventory ->

VOS 360 & MIRRIAD non disruptive ad insertion->

2 Pepsi billboards on bridge = higher impact better performance

All created in milliseconds in openAI BOOM

Brand insertion screen top right PESPI INSERTION ON BRIDGE

https://www.linkedin.com/posts/harmonic_ibc2023-harmonicteam-ugcPost-7109574841950691328-EnWE?utm_source=share&utm_medium=member_android