Member Info for 2phevs

I bet Mirriad couldn't believe their luck after being pulled into this opportunity no wonder they halted the sale process

https://azure.microsoft.com/en-us/updates/retirement-notice-azure-media-services-is-being-retired-on-30-june-2024/

A week later VOS360 is announced

A few days ago Microsoft recommends companies using its azure media (that is being discontinued) to switch to Harmonics VOS360 they will work together to ensure a smooth switch this must of been why Microsoft collaborated with Mirriad to fit them into the Harmonic system and other companies including global brands using Azure Media it all makes sense now

From April 23

Complete Solution Offers Best-in-Class Feature Set

VOS360 Ad SaaS reinforces Harmonic's leadership position in the video streaming market. The comprehensive solution includes ad ingest and processing, ad serving, frame-accurate server-side ad insertion, ad decision server and supply-side server capabilities. Innovative features include:

Industry-leading scalability: Deployed at scale, VOS360 Ad delivers over 250 million ad impressions and serves 12 billion manifests a month, allowing content owners to achieve higher ad fill rates.

Field-proven reliability and georedundancy: Similar to VOS360 Media SaaS, VOS360 Ad SaaS leverages Harmonic's high standard of quality, providing industry-acclaimed reliability for ad revenue streams. The field-proven solution can be deployed in a fully geo-redundant fashion.

Low latency: VOS360 Ad allows for low-latency streaming of premier events in UHD without impacting ad revenue.

Innovative dynamic brand insertion: Partnering with Mirriad, VOS360 Ad enables video service providers to create more ad inventory without increasing the ad load.

Full article

https://www.4rfv.co.uk/industrynews/296048/harmonic_launches_vos_360_ad

Remember this

Mirriad Advertising withdraws sales process; partners with Harmonic

Gil Rudge, senior vice president, video products and solutions at Harmonic said: "Our partnership with Mirriad enables media companies to monetise their content more effectively, without increasing the frequency of ads shown per hour. This game-changing partnership expands revenue potential for content owners, delivering a truly winning solution at scale."

https://www.morningstar.co.uk/uk/news/AN_1681462176954383100/mirriad-advertising-withdraws-sales-process;-partners-with-harmonic.aspx

Https://www.linkedin.com/feed/update/urn:li:activity:7108376202435801088?utm_source=share&utm_medium=member_android

Love to know if Mirriads incorporated in this Amagi demonstration

Like Harmonics SSAI VOS 360 involves Mirriads system

https://www.linkedin.com/posts/amagicorporation_amagi-ibc2023-fast-activity-7108409923436216320-XSp8?utm_source=share&utm_medium=member_android

Imo parob Mirriad would be in a better position than they've ever been with a bit less cash but much leaner so you could go above historical of 60 mill approx as they stated in the answer to my question in the webinar about how much revenue is a tier1 one worth the answer in the end came out at $25 mill so if you go on a conservative AI multiple of 5x revs it could to £250 mill if all the terms are revealed and favourable

But 30-50 mcap could be the initial re rate

And looking forward to the live webinar Monday at 4.30pm on LinkedIn with Kantar

Here's the link to register if you want to listen in

https://www.linkedin.com/events/hacktothefuture7105644266802061312

Interesting write up from head of Amagi regarding gen Z and uninterrupted feed

https://www.linkedin.com/posts/kasvasan_i-recently-joined-kirby-grines-philippe-activity-7108189396054540288-pkNY?utm_source=share&utm_medium=member_android

Amagi glass 2 glass quick 30 second video

https://www.linkedin.com/posts/harmonic_vosio-create-encode-and-stream-media-content-activity-7086741119555751936-wERE?utm_source=share&utm_medium=member_android

Harmonic at this one as well as Amagi and Microsoft

It doesn't take that long from Microsoft API section

Accelerate your business

Build apps faster and deliver immediate value to your customers through API-first approaches. Decouple front- and back-end teams through API mocking, API revisions and versioning, and automated API documentation. See how supermarket chain Wegmans created a new mobile application in less than eight weeks.

And Harmonic seem very close to Microsoft and Mirriad

https://www.linkedin.com/posts/harmonic_vosio-create-encode-and-stream-media-content-activity-7086741119555751936-wERE?utm_source=share&utm_medium=member_android

Also mentions this guy who was on yesterdays podcast with Alexandre who mentioned Mirriad

Seems Mirriads partnership with Harmonic is closely linked to the collaboration with Microsoft and has been stated as being showcased this weekend.

Question has testing and integration finished with Tier1 now system being showcased this weekend???

Announcement coming???

Https://www.linkedin.com/posts/activity-7105264801844469760-qWum?utm_source=share&utm_medium=member_android

Also a Microsoft exe mentioned in post did a post a couple of months ago regarding Harmonic and mentions Gil Rudge

https://www.linkedin.com/posts/parkerlevy_microsoft-partnersmakemorepossible-mspartner-activity-7079574538300125184-LzcF?utm_source=share&utm_medium=member_android

Amagi THUNDERSTORM: A versatile, dynamic ad insertion platform for monetizing live, linear, and VOD content, with support for innovative ad formats such as contextual video ads and dynamic brand insertions

Along with Microsoft Google Nestle Tik Tok snap chat and many others

https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_beyond-virtual-product-placement-the-power-activity-7107996754335125504-u7hF?utm_source=share&utm_medium=member_android

I understand Mirriads partnership with Amagi is initially focused on Tastemade channel

FAST channels that offer something new, with a large catalog, will have long-term success as measured by attracting large audiences and the largest amount of the ad dollars that will be flowing into FAST over the next several years. I believe this content exists and that it is “specialized” around a particular theme or interest.

Some FAST channels are doing this to great success. Tastemade, for example, produces three English-language FAST channels and one in Spanish, all of which are successful. One is based around food, one around home and one around travel. I purposefully use the term “specialized” and not “niche” because these are not niche categories. In fact, they are all quite large but specialized around a topic of interest and a community that provides a wealth of new content for anyone interested in that topic.

https://variety.com/vip/the-future-of-fast-is-specialized-channels-1235716207/

Their press release yesterday again mentioned "SERVER SIDE AD INSERTIONS and MONETIZATION"

Delivery of channels also receives a significant boost from Imagine and Amagi’s partnership, with integration taking a number of forms, starting with on-prem. Imagine’s industry-proven Versio™ integrated playout solution supports a wide range of workflows from simple branded channels to complex, highly interactive channels. Versio outputs simultaneous baseband and compressed streams, with the latter now able to be uplinked to the cloud and fed to Amagi’s THUNDERSTORM platform to support server-side ad insertion (SSAI). This new integration enables media companies to use Versio to deliver high-end FAST channels and OTT channels, as well as to reach all common connected TV (CTV), mobile, web browsers and other connected devices.

https://bit.ly/44M2aYl

Still not back in here or Kelso

But just seen this massive market India and they love to bits their sports professionals

https://www.linkedin.com/posts/cnbc-tv18_myproteins-plans-of-supporting-aspiring-activity-7107724538234191873-qVG1?utm_source=share&utm_medium=member_android

Sorry drop the Guardian one June 2016 oops

Https://www.sportsvideo.org/2016/06/23/new-technology-could-add-product-placement-to-old-tv-programmes/