Member Info for 2phevs

Must be thinking VPP

https://www.linkedin.com/posts/stephan-beringer_in-my-recent-interview-with-brian-wieser-activity-7175827713943814145-tKri?utm_source=share&utm_medium=member_android

Here's the guy at Publicis following him now

https://www.linkedin.com/in/jean-baptiste-rouet-643247?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

BTW mcap Publicis €25 BILLION

I'm following her now

https://www.linkedin.com/in/katie-coteman-92b92116?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

From last month

Mid-roll advertising has been a challenge for streamers with content not designed for this, she said. However, streaming provides flexibility about how advertising can be served, enabling OTT players to experiment. WBD’s advertising teams were now in conversation with programmers about how to incorporate advertising in shows, including product placement, she added.

Coming to the UK as well

https://www.digitaltveurope.com/2024/02/01/sports-key-to-warner-bros-discoverys-uk-ad-supported-streaming-ambitions/

Wow Stephan Just posted about this article I posted this morning

https://www.linkedin.com/posts/stephan-beringer_content-everywhere-how-to-improve-subscriber-activity-7178796043218673665-8Qqq?utm_source=share&utm_medium=member_android

I must be on the right track with my research hopefully

Nice find MrTaylor thanks for sharing interesting to see Amazon and Apple on there should be easy for Mirriad to on board with them now if an opportunity arises

Sorry here's the link to the WarnerBros Discovery guy

https://www.linkedin.com/in/derekgatts?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

This guy from Warner Bros Discovery just liked Maria's "better with Pepsi" post...... a good sign for how the 1st integrations are doing this month

This was happening a lot a few weeks ago....

Seems people are swapping/transferring their shares to crystallise losses over the past few years so they can offset the loss against TAX then the exact same amount are purchased/transfered to their ISA getting gains TAX free double bubble must confident here..... could even be employees

That is massive independant confirmation for the content owners...... roll on more agreements and revenue

Here's the sentence

"Virtual product placement is another advancement in non-disruptive ad experiences, also creating a net-new revenue opportunity.”

Here's the industry rulers article

https://www.ibc.org/features/content-everywhere-how-to-improve-subscriber-engagement-and-reduce-churn/10819.article

If you want to know how important Latinos are to the US market read this report

https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/latinos-in-hollywood-amplifying-voices-expanding-horizons

Stunning Video of the billboard

https://youtu.be/UIaTLEt7AhI?si=7b_1ZxKKNBupNsTy

Maria making the most of the relationship getting the actual very famous singer speaking about Mirriads tech separately

https://youtube.com/shorts/ZRIjj5RwJB0?si=S8heD6yBxrT12VNA

Maria has made some big relationships with many multicultural music labels recently including Swizz Beats (Alicia Keys partner)

The guy in the video is Alex Ponce signed by Neon16.......Ecuadorian Pop sensation; Alex Ponce is the biggest representative of his home country in latin music. Recently signing with the record label NEON16

Here's Maria's post about it

https://www.linkedin.com/posts/mthernandez_9-de-febrero-de-2024-activity-7178543740003733505-5h9P?utm_source=share&utm_medium=member_android

They would of had detailed access to the MSFT collaboration and testing of API back in May last year before taking up 40 mill at 3p got to why they're still consistently buying from Sept to as recently as this month

RATHBONES client/clients were buying recently at 2.5....

Took part in 3p placing for around 40 million shares...

Bought in originally 12 mill at around 30p ...

Reckon average could be around 6p...

They could buy another 40 mill before they'd have to make an offer (as probably a collective concert party) for Mirriad... I don't believe there's another 40 mill out there with disgruntled holders especially in the time frame as Mirriad put in last RNS "IN TOUCHING DISTANCE" means about to happen

More from Germany RTL last Sept....

Missed most of these focusing on US...

https://invidis.de/2023/09/penny-bei-unter-uns-die-rtl-soap-entdeckt-retail-media/

Found another independent article mentioning Mirriad and groupM along with RTL where a huge tea brand did some virtual billboard placements in Germany last year.... colour of placement looks great BTW

https://media.rtl.com/meldung/Messmers-Digital-Placement-wirkt-GZSZ-Fans-entdecken-Tee-fuer-sich/

Nice independent article from last year explaining Mirriads active presence in Germany and they're already in with the biggest companies over there

https://www.wuv.de/Exklusiv/Specials/Backstage-Total-Video-2023/Virtual-Placement-Sieht-so-die-Zukunft-aus

Come across a few manual integrations via Brandplace.de (Mirriads representative)....

Now looks like they're fully plugged in integrated via the new API launched in September last year

Must have been why Louis went over there last month met some other big players as well

https://www.seven.one/werbeprodukte/tv/virtuelles-placement

Let them go into sticky hands hopefully Jarv

Thanks Troajan 6.4 mins chart technicals sound good

IMO Mozax there is a marked increase in sector "chatter" about VPP in the past few months, I believe once news gets out of successful automated placements in TV programmes news will spread like wildfire and revenues will scale accordingly.....

Those 1st things are happening this month...

Whose going to light the fuse, Mirriad or a strategic partner let's see