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What's L2 looking like can't see any ii's letting any shares go in this now.... it's the best formed programmatic strategic dream they've been waiting for all these years

All these years building last years testing and integrating then signing 2 of the top US Majors TPN Goldshield made this partnership happen..

There is NO reason now for everything else to fall into place including "GAME CHANGER REVENUES" as Mirriad stated in their RNS today

Yep Mozax IMO this is the Partner you want Triplelift are know for their L banners and other unique screen overlays (TBH I was a bit worried about them until I noticed 3 senior guys liking Mark Melvin from Mirriad Ney York posts a few months ago)....

They must of looked into the 30+ patents and gone NAY let's do a GLOBAL 1 TRILLION A MONTH programmatic strategic partnerships instead

A TRILLION transactions a month

TripleLift Inc. ("TripleLift"), which operates a supply-side platform ("SSP") for advanced ad formats that processes over one trillion monthly ad transactions across online video, connected television and other channels.

This has definitely been done STRATEGICALLY as it mentions in the RNS Mirriad has the "NET NEW" incremental content as Stephan mentioned recently with the US Majors and Triplelift has the programmatic system that everyone uses very strategically done and they're global some once all US publishers done just move on to the ROW suits Mirriad and Triplelift amazingly thought through really.

Mentions STRATEGIC partnership a lot more to this

As part of the Partnership, TripleLift's SSP will facilitate automated selling of in-content inventory from Mirriad's growing number of supply partners into leading media buying platforms such as Google's DV360 and the Trade Desk. This will give advertisers and media buyers the ability to buy this inventory in their programmatic platform of choice.

Sorry here's the link to triplelift

https://triplelift.com/

Which is a game changer for the industry and Mirriad revenues

This is it they don't really like to talk about revenues but now it's "GAME CHANGER" in the RNS

We work with the most premium sites to offer a better user experience, all around the world, more than 54 billion times a day.

Just scroll down the page and look at who they're integrated with

A few years ago this company was going into VPP but seems like they've chose to partner with Mirriad

Https://ottranking.com/en/news/254330

Oh and Mirriads DACH representative has been on set with Netflix placing VWs recently

https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_dassignal-brandplace-bonvoyage-activity-7180944292209676289-Ba2v?utm_source=share&utm_medium=member_android

Another top rated show at WarnerBros Discovery as mentioned in the RNS last month

https://productplacementblog.com/category/tv-series/

Finally found FeedMaya Mirriad showreel from October last year and guess what it's the 1st time I've actually seen Coca-Cola inserts it's always been PepsiCo brands in the past a few other great VPP in there

https://youtu.be/2r3yMZSxNAY?si=UtAwxSphExVII7_j

Another great find MrTaylor article mentions programmatic a lot....

Mark Melvin who heads up Mirriads US office liked a few basketball articles a few months ago...

Hopefully find out soon what's going on with Disney and sports

Https://www.linkedin.com/posts/mthernandez_virtualproductplacement-productplacement-activity-7179174198328619008-R9gA?utm_source=share&utm_medium=member_android

Incremental income what publishers can walk away from that

https://www.linkedin.com/posts/stephan-beringer_in-case-you-missed-it-i-recently-spoke-with-activity-7179176392608137216-haR0?utm_source=share&utm_medium=member_android

Another WPP company working with Mirriad mounting up now they do like to buy companies

Superstar MrTaylor great find

Then big style at 32 mins to the end

Seems Pepsico are actually working with the content owners to sort out any rights issues so Mirriad can scale with the help of the publishers and Brands

This is a serious three pronged approach to getting VPP full scale

Feb 2024

12 mins into podcast

https://digiday.com/podcasts/pepsico-beverages-on-testing-and-learning-its-strategy-in-a-fragmented-media-landscape/?utm_campaign=digidaydis&utm_source=linkedin&utm_medium=social&utm_content=20624

Got 20k followers on Instagram probably better to research their work on that platform their linkedin is quite new

https://www.instagram.com/fedmedya/

Ace find MrTaylor ties in nicely to my Carolina Herrera post a few weeks ago on Turkeys top rated show "Crystal" did you see that one?