NEWS7 Mar 2025 10:20
Havas also announced the development of Havas.AI, its dedicated AI offering, with three core aims for clients: automating and optimising workflows, internal efficiencies to free up its talent and the development of more market-leading solutions.
For 2025, Havas forecasts 2% organic growth and an adjusted Ebit margin of 12.5-13.5%. Taking into account factors including uncertainty in the macroeconomic environment, Bolloré said Havas is “confident about our guidance.”
It plans to continue its M&A strategy with five to 10 acquisitions in 2025. Havas has already acquired three agencies so far this year: CA Sports, Channel Bakers and DON.
The M&A plan feeds into its wider strategy of strengthening capabilities in high-growth areas. This includes customer experience division Havas CX, retail arm Havas Market and entertainment unit Havas Play.