Quantcast rank as marketing4 Mar 2016 18:59
IAB Programmatic Marketplace event is on in New York on Monday, with RhythmOne as a supporting sponsor and 7 RhythmOne particpants (including Dan Slivjanowski, Dwight Ringdahl, Sudhi Herle and Ken Napolitano).
If you go to the "sponsors" tab and click on RhythmOne you can read the para pasted below, which highlights R1's "top 10" ranking in Quantcast as evidence of having one of the largest supply footprints in the industry. On the public stats of course it has now dropped just out of the top 10, but I see this as evidence that R1 do believe Quantcast now serves as a shopwindow and they are confident that R1 will regain its top 10 position in due course. Together with Dan's recent reported comments on figuring in future pixalate rankings, this seems to me evidence of a creditable initiative to build the public profile of R1.
"RhythmOne connects audiences and brands across devices at scale. We maximize ROI by providing an efficient marketplace for digital advertising. With one of the largest supply footprints in the industry (top 10 according to Quantcast), our cross-screen programmatic platform, RhythmMax, provides a quality environment for advertisers to reach audiences at scale, across video, rich media, display, social and native ad formats. Furthermore, we take a very strong stance against fraud. RhythmGuard, our proprietary pre- and post-bid filtering technology, eliminates suspicious traffic before it reaches the marketplace – delivering the highest quality inventory to advertisers. Find out more at www.rhythmmax.io."
http://www.iab.com/events/iab-programmatic-marketplace/#sponsors