LONDON (Alliance News) - WPP PLC on Tuesday said it has sealed a partnership with newspaper the Daily Mail and social messaging service Snapchat to create a new content-marketing joint venture to be called Truffle Pig.
The FTSE 100-listed advertising and marketing group said the new company will provide content planning, development and creation services. It will use DailyMail.com, Elite Daily and Snapchat as the test-beds for story-driven marketing concepts, the company said.
Daily Mail is owned by UK-listed Daily Mail and General Trust PLC.
"In a digital world overflowing with content, consumers crave quality. A next-generation company, Truffle Pig combines the best in media, content and user experience to satisfy people?s appetite for great storytelling ? and inspire brand engagement, loyalty and sales," said Martin Sorrell, WPP's chief executive.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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WPP (WPP)