WPP buys Unilever media services firm in Philippines

Advertising and media giant WPP is set to snap up the business and assets of Media Arts System and Services Company (MASSCOM), a Philippines-based media agency that works closely with Unilever.Founded in 1986, MASSCOM was set up to serve consumer good group Unilever exclusively in the Philippines. Nowadays, the company provides media, planning, strategy and buying services to Unilever, as well as a top advertiser in the country.The company will become part of WPP's global media agency network, Mindshare."This acquisition marks a further step towards WPP's declared goal of developing its networks in fast-growth markets and sectors," the company said.WPP currently generates annual revenues of $80m in the Philippines through its own companies and associates, employing around 1,000 people.BC