Mirriad Advertising confirms Nic Hellyer has joined as new CFO

(Alliance News) - Mirriad Advertising PLC on Thursday confirmed Nic Hellyer has joined as chief financial officer.

Shares in the London-based provider of in-content advertising technology were down 11% to 2.06 pence each in London on Thursday afternoon.

In October, Mirriad Advertising announced that Hellyer would join the company as CFO, taking over from David Dorans. Dorans will remain on the board until the end of 2023.

Hellyer was previously CFO at customer engagement software provider Pelatro PLC, resigning in late August after over six years in the role. Prior to this he was CFO at New York-based Bannix Acquisition Corp from February 2021 to October 2022, and at Chester, England-based antimicrobial technology developer Byotrol PLC from May 2019 to December 2021.

Chief Executive Stephan Beringer said: "We are delighted to formally welcome Nic to the company's Board after our recent notable steps in the US towards broad market penetration and programmatic integrations with important new partner company agreements. I would once again like to thank David for working to ensure a smooth transition before his departure, and for his wider commitment and contributions over the last eight years."

By Sophie Rose, Alliance News senior reporter

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