M&C investor sets out all share merger plan

LONDON, Jan 7 (Reuters) - The biggest shareholder in M&C
Saatchi is proposing an all share exchange merger with
her acquisition vehicle to provide more deal firepower for the
British advertising group and bolster its tech capabilities, her
company said on Friday.

M&C said on Thursday that Vin Murria, its biggest
shareholder, had indicated she was planning to make a takeover
bid. Murria's AdvancedAdvT group set out the rationale on
Friday, but did not provide any details on price.

It said the software entrepreneur was interested in
exploring a share exchange merger to build a data, analytics and
digitally focussed creative marketing business. It said there
was no certainty that any formal offer would be made.
(Reporting by Kate Holton; editing by James Davey)