Tekcapital PLC - London-based intellectual property investment company - Says investee Innovative Eyewear Inc has landed a licensing agreement with New York-based brand development, marketing and entertainment platform, Authentic Brands Group LLC for a smart eyewear collection with sporting goods retailer Reebok International Ltd. Says the initial Reebok smart eyewear collection will launch in early 2024.
Innovative Eyewear Chief Executive Harrison Gross says: "Our forthcoming Reebok smart eyewear collection, powered by Lucyd, will continue Reebok's legacy of bold and beautiful craftsmanship coupled with innovation and will align perfectly with today's active lifestyles."
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By Sabrina Penty, Alliance News reporter
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TekCapital (TEK)