(Alliance News) - Brave Bison Group PLC said on Thursday it expects to report a swing to full-year profit on "strong" trading throughout its second half.
Shares were up 16% at 1.85 pence each on Thursday afternoon in London.
The London-based media and marketing company expects to swing to full-year pretax profit of at least GBP400,000, from a loss of GBP2.3 million the year prior.
Brave Bison's annual revenue is expected to increase by at least 47% to GBP21.3 million from GBP14.5 million the year before.
Gross profit is anticipated to be up 93% to GBP7.7 million from GBP4.0 million the year before.
The company attributes this performance to "strong" trading in its second half.
It put this down to robust revenue and viewing numbers across its advertising network.
Furthermore, new customer wins during the final quarter, the integration of its Greenlight acquisitions, and the achievement of all previously identified synergies.
Brave Bison's gross cash as at December 31 more than doubled to GBP5.9 million from GBP2.8 million the year before. The company expects that this "flexible" balance sheet at year-end will provide the basis for growth this year.
"We expect trading to remain strong as our customers respond positively to Brave Bison's new proposition that combines an owned digital media network with a suite of social and digital marketing services. Supported by the strong balance sheet we expect to grow our footprint across the digital ecosystem throughout 2022 and beyond," Executive Chair Oliver Green said.
By Abby Amoakuh; abbyamoakuh@alliancenews.com
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Brave Bison (BBSN)