Begbies Traynor to rebrand to BTG Consulting

(Sharecast News) - Begbies Traynor is rebranding after nearly 30 years, the AIM-listed firm announced on Monday.

The financial and real estate advisory business has applied to Companies House to change its name to BTG Consulting. It will change its ticker to BTG once the name change is effective.

Begbies said the rebranding would more accurately represent the group's "broad and evolving" range of services.

The firm started out as a insolvency and restructuring firm, and has been called Begbies Traynor since 1997. However, over the last decade it has expanded significantly and is now a more broad-based advisory business. It offers a range of services in eight dedicated areas, including restructuring, deal advisory, projects and developments, and valuations and asset advisory.

In September it established a new leadership structure to reflect the group's wider remit, including appointing restructuring head Mark Fry to the newly created role of chief executive. It also announced a new management board, including two managing partners, Julian Pitts and Anthony Spencer.

Fry said on Monday: "The rebranding to BTG will enable us to further leverage our expertise to enhance, protect and realise the value of our clients' businesses, assets and investments."

Ric Traynor, executive chair, added: "The evolution to BTG reflects the significant growth and development of the business in recent years, and our plans to deliver our medium-term targets and beyond."

Traynor founded Traynor & Partners in 1989 with Andrew Dick. The firm became Begbies Traynor in 1997 following the takeover of London-based firm Begbies. It listed on AIM in 2004.

As a 1030 GMT, the stock was up 2% at 120p.