* "The New European" released in Britain's pro-EU cities
* Quick release aims to capture the moment after Brexit vote
* Weekly paper released as print media struggles
By Alistair Smout
LONDON, July 8 (Reuters) - A new "pop-up" newspaper aimed atthe 48 percent of Britons who voted unsuccessfully to stay inthe European Union hit the news stands on Friday aiming to caterfor what it called their sense of dismay and anger.
"The New European," costing two pounds ($2.65) a copy, willappear weekly for the next three Fridays, mostly in areas thatvoted to stay in the EU in June's referendum such as London,Liverpool and Manchester.
Whether it continues any longer than that will depend onsales. Publishers Archant said that after the fourth issue,"every week's sale will be a referendum on the next".
The first edition features a brightly coloured front pagecarrying trailers for the paper's contributors alongside a largecartoon while editor Matt Kelly writes inside of the shock hesays many pro-EU voters felt at the referendum result.
"Walking in London the day after the vote was like walkingthrough the world's biggest funeral parlour," he said in anintroductory leader. "Everywhere the sense of bereavement waspalpable."
The paper features artcles from journalists across Europeincluding Tanit Koch, editor of Germany's Bild, and WolfgangBlau, former journalist for the Guardian and Germany's weeklyDie Zeit.
The New European is, appropriately, 48 pages long and itspublishers say it is the quickest newspaper launch in Britishhistory.
"If ever there was a gap in the market, with a constituencyfor a newspaper, it's today, and there's over 16 million ofthem," Kelly told Reuters.
In all, 200,000 copies of the first edition have beenprinted, a quarter of them in Manchester.
A straw poll in Shoreditch, east London, on Friday morningfound the paper was stocked by most newsagents and supermarkets,but some complained that the price was too high and they hadreceived too many copies. Early sales had been slow, they said.
Commuter Nick Georgiou, 33, works in London and voted tostay in the EU. Despite this, he was not sure he would pay forthe new newspaper.
"To be honest I think any newspaper just wouldn't be worthtwo quid (pounds) regardless of the content. I think you can geteverything online," he told Reuters.
But retail worker Catherine Dash, 20, liked the paper'sstyle and colours.
"I don't think it's worth two pounds," she said, "but itwould be worth it for people who voted 'In' to know what otherpeople are feeling so they're not on their own."
POP BACK DOWN
The print newspaper industry has been in decline in recentyears, with the Independent newspaper going online-only in Marchafter nearly 30 years in print, and publisher Trinity Mirror closing its "New Day" title in May just two months afterit was launched.
Kelly said that the pop-up model for print journalism couldprovide an answer to the challenge of digital but added that ifsales prove disappointing the publishers were "quite prepared topop back down, when the moment has passed".
He also argued that two pounds a week is good value, even ifconsumer spending is hit by the Brexit vote, given the climateof political turbulence that the referendum had provoked.
"The value you get from any newspaper is extraordinary.Belts will get tightened, confidence will dip," he said. "Butthere's never been a more important time to be informedintelligently about why this is all happening." (Additional reporting by Emily Roe; editing by Stephen Addison)
