LONDON (Alliance News) - Sports agent and marketing firm TLA Worldwide PLC on Tuesday said it has partnered with TEG Live to bring the opening fixture of the NCAA College American Football season opener to Sydney, Australia.
TLA said the 2017 Sydney Cup, the second consecutive such event, will see Stanford University take on Rice University on August 27 at Sydney's Allianz Stadium.
TLA and TEG Live will work on organising, promoting and delivering the match.
"The Sydney Cup was a hugely successful and popular event in 2016, and we are delighted to once again bring two top American College Football teams to Australia for the opening fixture of the 2017 NCAA College Football Championship," said TLA Chairman Bart Campbell.
TLA shares were untraded on Tuesday, having last traded at 24.25 pence.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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