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(Alliance News) - S4 Capital PLC on Monday said it has acquired Rome, Italy-based creative content marketing agency Miyagi Srl for an undisclosed sum.
Also on Monday, the London-based advertising and marketing firm announced the appointment of Mary Basterfield as chief financial officer with effect on January 3.
She will be replacing Peter Rademaker, who will step down from his role after six years since 2015, though he will remain on S4 Capital's board as a non-executive director.
Basterfield's most recent executive role was as finance director at London-based Just Eat Takeaway NV for a year from 2019 to 2020, and prior to that was CFO at UKTV Media Ltd, a British multi-channel broadcaster owned by BBC Studios from 2018 to 2019.
"We are delighted to have been able to attract someone of Mary's calibre to the CFO role at S4 Capital. Her extensive experience in the media and technology industries in the UK and beyond will be invaluable over the coming years at S4 Capital," said Executive Chair Martin Sorrell.
S4 Capital will combine Miyagi with its content business Media.Monks, which is expected to add to the group's existing content, data and digital media capabilities in Italy.
"We are delighted to welcome Francesco, Tommaso, Felice, Giuseppe and Francesco to Media.Monks and S4 Capital. We look forward to developing an even stronger content practice in Italy to complement our Data & Digital Media practice and form a base for Technology services, building on the impressive success Miyagi has already had and broadening our base in Western Continental Europe," Sorrell said.
Shares in S4 Capital were down 1.1% at 665.36 pence on Monday morning in London.
By Dayo Laniyan; dayolaniyan@alliancenews.com
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