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DeepVerge PLC - York, England-based environmental & life science AI company - DeepVerge's Skin Trust Club partners with Media.Monks to accelerate global expansion of hyper personalised skincare brand launch. Media.Monks is owned by London-based S4 Capital PLC and has partnered with Skin Trust Club to roll out its brand and communications strategy.
Niamh O'Kennedy, marketing officer at Skin Trust Club says: "For the first time ever, Skin Trust Club members take full control of their skin's health. We provide personalised skincare suggestions for recommended daily routines based on their unique skin microbiome. All recommended products are cruelty-free and have been scientifically tested on laboratory grown human skin by Labskin scientists.
"Genetic test results from Skin Trust Club members own skin microbiome have clearly demonstrated both physical and scientifically proven improvements, which help our customers get to know their skin better so they can look and feel their very best. We look forward to working with Media.Monks to define and encapsulate this ethical skin revolution through an end-to-end strategy with their creative, highly personalised and targeted campaign."
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By Arvind Bhunjun; arvindbhunjun@alliancenews.com
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